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marketing managers:

An eFraud Prevention membership provides a huge benefit for your marketing department, here's how:

When consumers have questions about online safety, can you answer them?  Yes! With your eFraud Prevention membership can!

Your branded portal site is a comprehensive consumer education resource.  This removes the costs associated with updating web site content.  For one low monthly fee, we handle your efraud prevention responsibilities, letting you get back to what you do best - provide outstanding financial services.

In a perfect world, this is how things should work:
A consumer visits your web site to apply online for a loan, open and account, sign-up for a service or access online banking. You member or customer successfully communicates with you online and safely transmits account numbers, user names, passwords, social security numbers and other personal information.

Now let’s look at the reality of the current online environment:

Scenario 1: Consumers access a spoofed, fraudulent web site that looks exactly like yours.

Scenario 2: Consumers become so spooked about online safety and identity theft that they decide to forgo online banking and other online convenience services.

Scenario 3: Consumers lose money from an online scam and blames your financial institution for not protecting them.

Scenario 4: Consumers account information is compromised due to a Trojan virus or other fraudulent software illegally downloaded on their computer.

Can you avoid these nightmare scenarios?
Yes!
With your eFraud Prevention membership can!

Consumers who feel safe and avoid Internet fraud are more apt to respond to your marketing efforts.  Promoting online banking, loan applications or other online conveniences becomes more effective when consumers feel safe.

 



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