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When consumers have questions about online
safety, can you answer them?
Yes! With
your eFraud Prevention membership can!
Your branded portal
site is a comprehensive consumer education
resource. This removes the costs
associated with
updating web site content. For one low
monthly fee, we handle your efraud prevention
responsibilities, letting you get back to what
you do best - provide outstanding financial
services.
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In a
perfect world, this is how things should work:
A consumer visits your web site to apply online
for a loan, open and account, sign-up for a
service or access online banking. You member or
customer successfully communicates with you
online and safely transmits account numbers,
user names, passwords, social security numbers
and other personal information.
Now let’s look at
the reality of the current online environment:
Scenario 1:
Consumers
access a spoofed, fraudulent web site that
looks exactly like yours.
Scenario 2:
Consumers
become so spooked about online safety and
identity theft that they decide to forgo
online banking and other online convenience
services.
Scenario 3:
Consumers lose money from an online
scam and blames your financial institution
for not protecting them.
Scenario 4:
Consumers
account information is compromised due to a
Trojan virus or other fraudulent software
illegally downloaded on their computer.
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Can you
avoid these nightmare scenarios?
Yes!
With your eFraud Prevention
membership can! |
Consumers who feel
safe and avoid Internet fraud are more apt to
respond to your marketing efforts. Promoting online
banking, loan applications or other online
conveniences becomes more effective when
consumers feel safe. |
